I manage, curate, and coordinate website and email campaign content, including web updates, events, forms, and landing pages. I oversee e-newsletters and email campaigns, driving engagement while developing and delivering reports on conversion goals, KPIs, and other metrics. I have been the project manager on website redesigns. I managed migrating our email campaigns to a robust, mobile-friendly/responsive platform. I developed and launched our SEO strategy, which helped dramatically increase year-over-year web traffic, and helped cement our online reputation as a source of expert content. And I broadened our metrics gathering to assist in strategic decision-making and guide future priorities and content development. Also, sometimes I put my HTML/CSS/JS skills to work.
I mainly managed the website, social media channels, and email marketing. I was also a copy editor and sometimes a writer, depending on what was needed. I oversaw the dramatic increase in social media engagement, and led the launch of our Instagram and Snapchat accounts to target prospective students. I managed our online ads, launched online marketing campaigns, and developed metrics-gathering standards, including Google Analytics reports. I provided training sessions to departments across campus, equipping staff with best practices for their parts of the umbrella website. Additionally, I periodically contributed articles to Saint Mary’s Magazine, highlighting stories that spotlighted the campus community.
My role centered on content creation on our website and digital channels, including writing and researching for national blogs and webpages. I managed the Sierra Club’s national Facebook channel, where our following and engagement levels dramatically increased. My work also involved managing e-newsletters, generating detailed reports on metrics, and using insights to optimize engagement. I ghostwrote and edited blog articles for our executives. I pitched stories and features to external blogs. I provided webinars to educate Club volunteers and staff. And I contributed to website enhancements by testing new web features to improve user experience.
I was an East Bay beat reporter for two years, covering everything from crime and breaking news to city councils and county supervisor meetings. In 2007, I was a peninsula reporter, mainly covering the county courthouse. After that I left newspapers to pursue opportunities in the non-profit sector.
- The Examiner, San Mateo County (2007)
- Tri-Valley Herald, Pleasanton, CA (2006)
- Hayward Daily Review, Hayward, CA (2005)
- Graduated with a 3.7 GPA
- Recipient of the Knight Center for Environmental Journalism Service Award
- Freelance work published in San Francisco Chronicle (2003, 2005) and Oakland Tribune (2004)

EXPERIENCE

Web Administrator (2015-Present)

Interactive Media Specialist (2013-15)

Web Content Producer (2008-2013)

Newspaper Reporter (2005-2007)

M.A. in Journalism (2005)